Great Hill Partners has acquired Notonthehighstreet, a curated online marketplace for unique lifestyle products and thoughtful gifts in the UK.
The company supports thousands of the UK’s independent artisans, designers and boutiques. It hopes to continue to develop and diversify its range of products offered through the marketplace in order to meet growing customer demand for categories such as homeware, gardenware, and food & drink.
Claire Davenport, CEO of notonthehighstreet, said: “notonthehighstreet has been the online home of the UK’s best creative small businesses since 2006, and business has boomed for our marketplace in the past 12 months. With more people shopping online and choosing to support small businesses than ever before, notonthehighstreet has become a go-to platform for people across the UK who are seeking unique ways to improve their home environment, discover new ways to spend their time and find thoughtful ways to stay connected with loved ones. We’re incredibly grateful to our founders and past shareholders for all they’ve done for the business to date, and we are delighted to work with digital growth experts Great Hill Partners, Burda and Industry for the next exciting stage of our growth. Each brings considerable expertise that will help us to build on the success we’ve seen so far.”
Peter Garran, Partner at Great Hill Partners, added: “Since its founding, notonthehighstreet has become the leading UK destination for unique products and gifts, with a stellar group of small business Partners and an extremely loyal customer base. We are excited to work with Claire and notonthehighstreet’s talented team, leveraging Great Hill’s experience in helping scale leading digital marketplace companies.”
