The UK Creative Content EIS Fund has invested in Maze Theory, a digital entertainment studio focusing on the creation and development of immersive entertainment experiences across multiple platforms, including Virtual Reality (VR), PC, Console and Mobile. VR gaming has become more accessible given the advances in technology, alongside the availability of low, medium and high-end devices.
The Company’s expansion is made possible by an investment from the UK Creative Content EIS Fund in association with the British Film Institute (BFI). The BFI initiated the project to help bring a new wave of investors in the UK creative content industry in order to grow dynamic and ambitious UK companies. The Fund is managed by leading EIS and VCT manager Calculus Capital.
Ian Hambleton, CEO at Maze Theory said: “Maze Theory is evolving to the next level. We know from feedback that fans of shows like Doctor Who and Peaky Blinders crave new and exciting fan experiences across multiple devices and interwoven stories that create an overall experience far surpassing that of a single game. The world is facing challenging times right now, but the gaming sector continues to be resilient in times of economic uncertainty. These investments and our new content initiatives enable us to grow our fanbase and drive our business forward. We remain as committed as ever to delivering brilliant gaming experiences.”
Alexandra Lindsay, Investment Director at Calculus Capital added: “Maze Theory has an impressive team in place, with a proven track record of developing and launching successful games. Having identified the opportunity through our network, we were attracted by Maze Theory’s ability to secure high profile IP, resulting in a strong slate of reputable titles, each of which have high commercial capabilities. In addition, the team’s ability to develop games across multiple platforms provides the company with diversification and exposure to larger markets.”
