Endless acquires online bathroom retailer Victoria Plum

Private equity firm Endless has acquired online bathroom retailer Victoria Plum from private equity firm TPG Capital. Victoria Plum was founded in 2001 and provides a range of predominantly own-branded bathroom products, including bathroom suites, bathroom furniture and accessories.    The business employs more than 300 people at its head office in Hull, distribution centre in Doncaster and network of transport hubs. Matthew Jubb, Partner at Endless LLP, who led the transaction and will join the Victoria Plum board, said: “As an established retail brand with a well-invested infrastructure and e-commerce platform, the business has solid foundations on which to further grow and respond to robust online demand for quality and competitively priced home products.” Paul McClenaghan, CEO of Victoria Plum, added: “Endless recognise that they have acquired a well-invested and well-managed business, with customers at our heart and key areas of differentiation. We believe this is a business with fantastic potential and we’re delighted to be working with Endless to accelerate our strategy for growth and continue to find ways to differentiate.”