LDC has invested in Beekman Associates, the developer and provider of the data-driven marketing procurement platform RightSpend.
Headquartered in London, Beekman Associates and its software platform RightSpend supports global brands in the assessment of their marketing activity in real time, to help save and optimise marketing spend and manage agency relationships. RightSpend is used across 75 different international markets, and has 10 marketing specialisms including creative, digital, design, PR, production and events. The software enables clients to reduce costs, drive efficiencies and increase transparency within the procurement process.
Iain Seers, CEO of Beekman Associates, said: “We have developed a unique market-leading software tool to help companies better manage their marketing agency relationships and deliver material cost savings and transparency around spend. While we have grown significantly in recent years, there is a real opportunity for us to scale quickly, drive our technology development faster, as well as expand into new geographies.
David Andrews, Director at LDC, added: “The impressive client base and track record that Iain and his team have developed speaks for itself. The business model and proprietary technology, coupled with a highly scalable proposition, means the business is well-placed to expand and build on its success to date. We look forward to partnering with on the business on the next stage of their growth journey.”
