Private equity firm Partners Group has acquired a majority equity stake in BCR, a Chinese retail display solution provider. The stake was acquired from Hong Li, BCR's founder and CEO, who continues to hold a sizeable minority equity stake following the transaction. BCR was founded in 2008 and is headquartered in Shanghai. It manages the design, manufacture and installation of display fixtures for clients, primarily in the sportswear industry. It also serves leading retail brands in the beauty, luxury, fashion and home decoration sectors, serving over 3,000 retail stores worldwide. The company has around 600 employees and a manufacturing plant in China's Jiangsu province. Hong Li, CEO of BCR, said: "Over the past eleven years, BCR has grown independently from an original equipment manufacturer to the full-service company it is today, servicing some of the market's top blue-chip customers. Partners Group is well positioned to build on this momentum and lead BCR into its next stage of growth." Sheng Liu, Senior Vice President, Private Equity Directs Asia, Partners Group, added: "This is a great opportunity to support an established market leader within a high-growth market niche. The Company is uniquely positioned to capitalize on the fast-growing and resilient sportswear retail market, which continues to be driven by the increased consumer focus on health and fitness, while also expanding into a more diversified customer base across multiple sectors.”
